A value case for Masterton Foot Clinic. Not a pitch for software, and not a cost cutting exercise. A look at what a trained, supervised person recovers when someone finally owns the recall list.
This is one week from your NP and Rebooking report, 8 to 12 June. Rebooking sat at 52 percent, and 67 percent once a recall was attached. Then look down the Recall Added column, and watch where it goes quiet.
Four patients in one week, each one depending on a person remembering, on the right day, months from now. That is not a recall system. It is a to do list living in three inboxes, and it is exactly where the money quietly walks out.
You already measure the right things. The gap is not knowing the numbers, it is having someone whose whole job is to move them.
Clinic Admin is not software. There is no login, no system of record, nothing to migrate into. Cliniko stays exactly where it is. We do not replace your tools, we use them properly.
Clinic Admin is the layer above the software. A trained, employed, supervised person working the tools you already have, with documented process and quality control behind them. So the question is not which platform your data lives in. It is who is doing the work, and how well.
Roughly what you spend today, around 1,050 NZD a month
The honest case is not cost substitution, an FTE costs more than your current stack and any owner does that subtraction in four seconds. The case is recall recovery. Set the two figures only you know, what a reactivated patient is worth over a treatment episode, and how many are slipping a month, and watch it land.
Tools it absorbs, held at 600 NZD a month, the recall side of Cliniq Apps, Podio and the casual Yoonet support. CallCare stays for nights and weekends, with a much smaller job.
| Per month | 3 practitionersone person | 5 practitionerstwo people | 8 practitionerstwo people |
|---|
Your list is comfortably more than forty hours a week done properly. The risk is not keeping someone busy, it is loading them with all of it in month one and getting a mediocre version of everything. So it is staged, and the first quarter is mostly learning your clinic.
Weeks one to four they shadow, learn Cliniko the way you use it, and get what lives in Sarah's head onto paper. Then recalls and reports run live but checked, NP behaviour reports and letters, the after hours phones and the info inbox, the monthly metrics for Ali, outstanding invoices and ACC chasing.
Pod reporting, lead and lag indicators, Google Business, reviews and NPS, social scheduling and community management. The visible marketing work, once the invisible recall work is holding on its own.
Anything that touches content or the site is a studio job and it is Ube's, not a VA's. Blur that line and you get bland content and a website that quietly stops working. Ali we do not touch either. She owns the analytics, we just take the collation off her so the numbers land assembled.
First, the honest position on Ali's four second subtraction. A person does cost more than your current stack. We are not dressing that up. The whole case rests on recall recovery, so if a handful a week really are walking out the door, the person pays for themselves and the rest of the list is free. If nobody is slipping, do not hire, and I will say so.
Second, the casual Yoonet support doing your NP letters and monthly metrics is winding down as that side folds into Ube. So the reporting question is coming for you regardless of what you decide about the person. Better you know that now than in September.